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Sam Thompson and Pete Wicks land brand new TV show with ITV

The documentary series will see the duo explore trends in the men's beauty industry such as looksmaxxing, t-maxxing, cryotherapy, and more.

Sam Thompson (left) in a black suit and black shirt and Pete Wicks (right) in a white suit and white shirt.

Joe Maher/Getty Images

Published: Wednesday, 12 August 2026 at 5:21 pm

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Sam Thompson and Pete Wicks are set to host a new ITV documentary series about male self-improvement.

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The three-part series, which is titled Sam & Pete: Dying to Look Good, will follow the pair as they delve into current trends in the men’s health and beauty industry, from looksmaxxing (maximising your full aesthetic potential) and t-maxxing (testosterone boosting), to cryotherapy and cosmetics.

The series will also see Thompson and Wicks, who host the podcast Staying Relevant together, trying out some of the trends for themselves "to better understand the gruelling realities of the treatments and procedures that have the men’s health and beauty industry booming," according to ITV.

The documentary series, which is produced by Crackit TV, is set to be released at some point in 2027 on ITVX and ITV2.

Week 37 Sam Thompson and Pete Wicks

Sam Thompson and Pete Wicks. ITV

Katie Rawcliffe, ITV's director of entertainment, said in a statement: "Beauty and wellness regimes are becoming more extreme for men as well as women and, with their authentic brand of humour and curiosity, Sam and Pete are the perfect choices to front this fascinating close up on the culture that is keeping men determined to stay young and flawless."

Elaine Hackett, CEO of Crackit TV, added: "Scroll through social media for five minutes and men will be told they need a better jawline, thicker hair, higher testosterone, whiter teeth and somehow a morning routine that starts at 4am."

She continued: "This series isn’t about judging the people buying into these trends; it’s about understanding why so many men are, and what that says about modern masculinity. Sam and Pete are right in the thick of navigating their own health and wellbeing, and having them on this journey will be eye-opening."

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Sam & Pete: Dying to Look Good will air in 2027.

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Check out more of our Documentaries coverage or visit our TV Guide and Streaming Guide to find out what's on. For more TV recommendations and reviews, listen to The Radio Times Podcast.

Authors

RadioTimes.com senior trends writer Molly Moss. She is sitting outside wearing a black top, holding a white teacup with a smily face on it to her mouth

Molly MossTrends Writer

Molly Moss is a Trends Writer for Radio Times, covering the latest trends across TV, film and more. She has an MA in Newspaper Journalism and has previously written for publications including The Guardian, The Times and The Sun Online.

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