❚ We may earn commission from links on this page. Our editorial is always independent (learn more).
Barbour Christmas advert 2024: Shaun the Sheep makes festive appearance in sweet short film
He's in a *baabour* shop choir.
- Helen Daly
Published: Thursday, 7 November 2024 at 8:00 am
Subscribe to Radio Times magazine and get 12 issues for £1
Barbour have delivered perhaps the sweetest Christmas advert of 2024, with a cute film featuring Shaun the Sheep.
Ad
The beloved Aardman character has paired up with the premium fashion brand once more for a bit of festive fun, with a central message of giving the gift of warmth this Christmas.
Aardman have brought snow and festivities to Mossy Bottom Farm which sees Bitzer the dog attempting to conduct a choir of sheep but they're all so cold they can't hit their harmonies.
Looking at his own hat and scarf, Bitzer decides to head to Barbour to pick up some items for Shaun and his flock in a bid to warm them up this winter.
Want to see this content?
This page contains content provided by Google reCAPTCHA. We ask for your permission before anything is loaded, as Google reCAPTCHA may use cookies and other technologies. To view this content, choose 'Accept and continue' to allow Google reCAPTCHA and its required purposes.
Accept and continue
When he returns with arms full of shopping bags, the flock quickly don the knitted gear and manage to perform a lovely tune.
This is the second year Barbour has teamed up with Aardman, after last year's cute commercial saw The Farmer's beloved wax jacket get a bit of love.
As part of the campaign, Barbour are releasing 30 limited edition Barbour x Shaun the Sheep Re-loved wax jacket, with proceeds going to Oxfam.
Barbour Christmas advert
Paul Wilkinson, Group Commercial Director at Barbour said: “After the success of last year's campaign, we are excited to be collaborating with Aardman for another year. A British brand that shares our core values of craftsmanship, attention to detail, and quality. The Barbour and Aardman customer is multi-generational, which was a big part of the inspiration behind this campaign. This year we are pleased to support Oxfam, giving 30 people the opportunity to purchase a unique, limited-edition Barbour x Shaun the Sheep Re-loved wax jacket with all proceeds going to the charity.”
Want to see this content?
This page contains content provided by YouTube. We ask for your permission before anything is loaded, as YouTube may use cookies and other technologies. To view this content, choose 'Accept and continue' to allow YouTube and its required purposes.
Accept and continue
Rachael Peacock, Senior Brand Manager at Aardman shared: “We’re delighted to launch the next festive Shaun the Sheep adventure for Barbour. These iconic British brands share strong values of quality, craft and a shared love of the outdoors. Shaun and the flock have never looked better than in Barbour!”
The jackets will be sold in Oxfam stores and on Barbour.com.
Ad
Visit our TV Guide and Streaming Guide to find out what's on tonight. For more from the biggest stars in TV, listen to The Radio Times Podcast.
Authors
Helen DalyDeputy Digital Editor
Helen Daly is the deputy digital editor for Radio Times, overseeing new initiatives and commercial projects for the brand. She was previously Deputy TV Editor at a national publication. She has a BA in English Literature and an MA in Media & Journalism from Newcastle University.
Ad
Ad
Subscribe for £1 per week
Too much to watch this autumn? Let Radio Times magazine and app do the choosing, with expert picks across TV, streaming and film.
Loading...
Ad
Loading...