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Pokémon Go reveals big new feature after celeb-stuffed Super Bowl trailer

The only correct answer is Poliwhirl.

Lady Gaga singing in a studio with Jigglypuff from Pokémon floating behind her as part of the What's Your Favourite? Super Bowl ad.

The Pokémon Company

Published: Monday, 9 February 2026 at 10:17 am

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Super Bowl LX has come and gone, but while Seahawks fans will be busy celebrating their win, Pokémon Go fans will be celebrating for an entirely different reason.

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Beyond the football and half-time show, the Super Bowl is infamous for its adverts, with primetime slots costing companies millions.

And this year, armed with their Legends: Z-A megabucks, Pokémon took to the air with their own ad, brimming with celebrities declaring their love for their favourite Pokémon, to announce a brand-new feature for Pokémon Go.

'What's Your Favourite?' is a new camera feature being added to Pokémon Go, that "lets you create shared moments with your favourite Pokémon".

Whether you've already caught the Pokémon or not, you can select your favourite Pokémon and take a photo with them.

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You'll be able to choose a particular pose for the Pokémon in the shot, as well as add in a few stickers and frames to customise it.

Alongside the new feature, a What's Your Favourite? Special Research has been added to the game too.

Players simply need to take a photo with their favourite Pokémon using the new feature, and once logged in, they'll be rewarded with a Gengar encounter, 100 PokéCoins and some free items.

The What's Your Favourite campaign comes as part of Pokémon's 30th anniversary celebrations, with the series marking three whole decades since its 1996 debut later this month.

The Super Bowl ad itself featured the likes of Lady Gaga, Trevor Noah, and Charles Leclerc, who shared their own favourite Pokémon, all of which were, let's face it, pretty boring if appropriate picks, apart from Lamine Yamal, who may be the only person in the entire world who cares about Zygarde.

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Authors

Black and white cut-out portrait headshot of Alex Raisbeck, smiling against a lime green background.

Alex RaisbeckGaming writer

Alex Raisbeck is a Gaming Writer at Radio Times, covering everything from AAA giants to indie gems. Alex has written for VideoGamer, GamesRadar+, PC Gamer, PCGamesN and more.

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