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The Big Summer Theatre Event is back with up to 49% off tickets and exclusive BTS experiences – here's what you need to know

Thanks to London Theatre Direct, you can get huge savings on major West End shows, plus enjoy exclusive theatre opportunities this summer.

Mamma Mia! London cast 2024

Brinkhoff-Moegenburg

Published: Friday, 19 June 2026 at 8:00 am

There are few things more exciting and action-packed than the London theatre scene, with a calendar packed full of exciting new shows, concerts and sales events.

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And speaking of sales events, London Theatre Direct's Big Summer Theatre Event has returned for another year.

Last year we saw the Big Summer Theatre Event offer deals on over 40 West End shows, from seasonal runs to West End staples.

Now the BSTE is back and better than ever in 2026, with discounts across over 50 shows, as well as over 10 exclusive add-on theatre experiences including Q&As and pictures with the cast.

To help you make the most of these savings and experiences, we've rounded up everything you need to know about London Theatre Direct's Big Summer Theatre Event 2026.

Shop discounts and theatre experiences at the Big Summer Theatre Event

Can't get enough of the West End? Check out our roundup of the best West End shows.

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What is the Big Summer Theatre Event?

The company of Avenue Q posing together and smiling

Avenue Q at Shaftesbury Theatre. Matt Crockett

This summer, London Theatre are running a three-week long sale, the Big Summer Theatre Event.

During this time, you can receive huge discounts on major West End shows, including Mamma Mia, Wicked, Avenue Q, The Book of Mormon and Oliver!

As well as discounts on shows, London Theatre Direct are offering experiences that will take your theatrical experience to the next level.

Instead of simply watching the show, you can take a deeper dive through cast Q&As and photo opportunities, often on stage. It's not very often that the chance to share a stage with the cast of West End musicals like Avenue Q or Hadestown comes along!

Shop discounts and theatre experiences at the Big Summer Theatre Event

When is the Big Summer Theatre Event?

This year the Big Summer Theatre Event will run for over three weeks, from Friday 19 June until Monday 13 July.

Shop discounts and theatre experiences at the Big Summer Theatre Event

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What West End shows are on offer during the Big Summer Theatre Event?

Cast of The Book of Mormon on stage in shirts and ties with Bibles

The Book of Mormon GettyImages/Jeff Spicer/Stringer

50+ West End shows in market with some huge savings, including Phantom of the Opera, Mamma Mia!, The Book of Mormon and Wicked.

We've rounded up some of the most exciting deals below, but a full list can be found on the London Theatre Direct website.

Shop discounts and theatre experiences at the Big Summer Theatre Event

Unique theatre experiences to buy during the Big Summer Theatre Event

It isn't just ticket discounts on offer during the Big Summer Theatre Event. Thanks to London Theatre Direct, you can also purchase an experience add-on for over 10 West End shows.

Here's a full list:

Shop discounts and theatre experiences at the Big Summer Theatre Event

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For the latest West End news, here's how you can get One Day the Musical tickets, as well as the new Lily Savage play.

Authors

Joanna Magill

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