Rutting in Rutshire!
Bouffants, bounders and creaking beds… Jilly Cooper reveals why Rivals is her favourite book (and shares the secret of a happy marriage)

Disney+
- Caroline Frost
Buckets of electric blue eye shadow, heaving shoulder pads atop polka dot and pinstripe suits, haystacks of bouncy hair, kept in place by enough lacquer to fuel a rocket – it feels like I’m back at school getting ready for the end-of-term disco. In fact, I’ve walked onto the set of Rivals, Disney+’s big-budget adaptation of Jilly Cooper’s 1988 bestselling bonkbuster.
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We’re inside a huge restaurant in Gloucester, which is doubling up for a posh eaterie in the novel’s fictional Rutshire of 1986. Waiting to make his entrance is Aidan Turner, sporting a moustache to make Tom Selleck proud, in the role of TV chat show host Declan O’Hara. Other names on the call sheet include David Tennant as the cartoonishly named Lord Baddingham, Danny Dyer as big-of-heart, bigger-of-wallet Freddie Jones, and Alex Hassell as the polo player-turned-Tory minister and one-man shagathon, Rupert Campbell-Black. It’s quite the starry cast, but despite all the familiar faces in the room, there is an audible hush upon the arrival of one small, smiling figure through the door – Dame Jilly herself is in the building.
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Later, in a quiet corner, she expresses her enthusiasm for the project in exactly the self-effacing, giggly and gushing style you would expect from the creator of such scrumptious literary – and now TV – fare: “It’s miraculous!” What about the producers? “They’re brilliant, they don’t really need me.”
This is clearly not true. With 45 titles to her name since her light-hearted guide to wedlock How to Stay Married debuted in 1969 and 11 million books sold in the UK alone, Cooper is best known for her Rutshire Chronicles, an 11-strong set of door-stopping tomes that began in 1985 with Riders and follow the antics of the horsey set in bedrooms and boardrooms, stables and swimming pools. Rivals, the second in the series, focuses on the very 1980s idea of a battle to secure a regional TV franchise. “I think of all the books I’ve written,” says Cooper, “Rivals is my favourite. The battle for franchises in those days was so strong. And people made absolute fortunes.”
Lots of men are promiscuous until they find true love
Jilly Cooper
Cooper’s clearly not been short of offers to bring her books to screen, so why now? “Lots of people did come and go, but [producer] Dominic Treadwell-Collins came and stayed. The ideas he presented were lovely and he was lovely. It just happened.” She grins. “Plus, the fact that he is double-barrelled, that’s nice.”

Jilly Cooper at an awards ceremony in London. HGL/Getty Images
As is her priapic protagonist. Rupert Campbell-Black is at the centre of the new drama, as he is in the books, and was the one bit of casting over which Cooper exercised her veto. “I thought Alex (Hassell) wouldn’t be right, he wasn’t blond, but then I met him and… he is very attractive.” Campbell-Black is a composite of two real-life, double-barrelled men, Rupert Lycett Green and Andrew Parker Bowles, as well as the Earl of Suffolk and Berkshire, all of whom the author met soon after she and her husband Leo moved to the Cotswolds in 1982.
“I’d just moved to the country and met these heavenly men, they became great friends and I was able to study how an upper-class man would behave there.” Do her friends mind appearing in her novels? “Oh no, they love it.”

David Tennant in Rivals. Disney Plus
Campbell-Black may have wall-bouncing charisma, but he’s not entirely chivalrous with its deployment. Is that OK? “People do behave badly,” says Cooper. “They certainly did in the 1980s. Rupert has good qualities. He’s lovely to his dogs, he’s a good MP and he adores his wife. They fall madly in love with each other. Lots of men are frightfully promiscuous until they find their true love.”
Does she believe men like Campbell-Black are at risk of being squashed out of society today? “Yes. When did you last see a fantastically attractive man on television in drama recently?” Hmm, Poldark? Another grin. “He’s in my story. I love good-looking, glamorous, funny, macho men.”
Cooper’s own great romance was with Leo, her publisher husband of 52 years until his death in 2013. She says: “Happiness in marriage comes from creaking bed springs, not so much from sex but from laughter. Well, a bit of both, but definitely laughter. He was lovely, funny, clever, full of military history and kind. He loved cats and I loved dogs, so we worked that out.” She is perhaps referring to his well-documented 1980s affair that rocked, but didn’t ruin, their marriage when she says, “Obviously ups and downs, but when you go through a down, you just hang on and hope it gets better”.

The cast of Rivals in the first episode of the series. Disney+
Cooper’s stories are all as raunchy as they are romantic – “I just like people to be happy,” she smiles – but in between all the muddy boots, labradors on mats and shepherd’s pies on kitchen tables, there are progressive layers to be found in both the books and now the TV adaptation. The female characters are strong and self-determining. “The women in those days were seduced, and were seductive,” Cooper says, before adding wistfully, “Beautiful men and women… and they didn’t fight so much.”
Have love and romance changed in the 30 years since the book came out? She sighs. “Half of teenage children are brought up without their parents staying together. It’s so sad. Happy marriage is the best recipe for life and if people can try to stay together, they should try to make it work. The world is very frightening now. Don’t give up on things easily.”
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In real life, Cooper counts among her set Andrew Parker Bowles’s first wife Camilla, now better known as Her Majesty, of whom the author can’t say enough good things. “She’s a friend of mine. I adore her and I think she’s going to be a wonderful queen. She looks beautiful at the moment, she’s become very glamorous.” And, of course, a real-life totem of Cooper’s favourite thing, a happy ending.
Authors
Caroline Frost
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